The Trickery of the Gurus
The Trickery of the Gurus
A common ploy in online sales techniques is the Upsell on resell rights. You buy a product, pay for it, and before you’re given access to the download, you’re offered the resell rights at a low, low price that’ll never, EVER be repeated. (Unless of course, they relent, and email you that they’ve decided to give you a break… !)
The benevolent gurus are so concerned for you (as an upcoming affiliate internet marketer) to make a profit that they’ll encourage you to spend money on resell rights to a product you haven’t seen!
Wait a moment… think about the implications. To conduct business ethically, an internet marketer is expected to promote a product in which he believes. He is, after all, recommending it. This being the case, why would anyone consider purchasing resell rights to a product unseen? More to the point, what are the ethics of the guru urging you to commit your capital to this kind of venture?
The very first thing all the gurus warn against is selecting a product to sell before identifying its market, instead of identifying a market and then selecting a product to satisfy that market’s needs.
This hypocrisy casts serious doubts on the integrity of any guru, and makes total nonsense of all their claims to have ‘our’ best interests at heart. (Maybe they have, but only AFTER their own profits!)
Nobody should ask you to promote a product you’ve never seen. It’s really that simple.
I don’t mean to sound like a guru-basher! Think before you spend on products and resell rights. Don’t allow the pressure applied in the sales copy to influence you to ‘buy now and save money’, because it’s just encouraging you to part with what you already have.
Welcome to the adventure,
Reward Rebel
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Filed under Affiliate Marketing, Attitude & Focus, Blogging, Internet Marketing |
