Shape Up Your Domain Name!
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Internet marketing is an extremely broad topic, including too many specialties for anyone to really be an expert in everything. I make no claims to be an expert in anything, however, I’d like to share a few key points with you about domain name composition and structure.
1. The letters and words of your domain name should form a shape, because the eye recognises the shape first, and then identifies the word and meaning.
Letters that sit on, above and through the line create the shape of the words.
The above example is just a block of letters, it doesn’t have a defined shape for the eye to recognise.
However, here’s an excellent example, rewardrebel.com uses letters that sit both on and above the line, forming a spikey shape that’s easy for the eye to recognise and retain.
2. Avoid running the same letters together, as in the first example above - ourownnames – the two n’s running together, makes it difficult for the eye to differentiate the words.
3. Don’t assume that a group of words that makes sense to you, will make the same sense to someone else. When I worked in the hospice/cancer sector, one day a new online publication titled canceri (Cancer I) was launched, and my colleague Ceri asked, “why have they called it Can Ceri?“! Everyone’s perspective has a subjective individuality!
4. Include keywords in your domain name, as this helps improve your website’s ranking by the search engines.
Search engines determine a website’s page rank, in part, by where the keywords appear in the site’s structure. This is why it’s essential that your website has a site map, and you can download Google [XML] Sitemap Generator Plugin here
Enjoy your internet marketing adventure.
Reward Rebel
Filed under Domains, How To |
One of my favorite blogs to visit is Momo Fali. This blog name came about when someone “misread” the blog authors username which was “momofali”…mom of ali! lol!! This is the only time I’ve seen something like this work out for the good…it usually turns out just the opposite! lol!!
Hope all is well with you!!
Jenny-up the hill’s last blog post..Studyin’ Muscles
1, 2, & 3 can easily be accomplished in a lot of cases when you are able to write out the domain name, by capitalizing the 1st letter of each word…
DirectSalesWebMarketing.com - up until a couple years ago, you weren’t able to do this and still have a working link.
Not to bad on #4 there either
Thumbs up for the plugin!
Dennis Edell’s last blog post..Captcha Issue: Why You WILL Lose My Comment - Possibly My Subscription
interesting, never really thought much about the shape of my domain name.
I never thought about the shape of the name but what you say makes a lot of sense.
feefifoto’s last blog post..Debugging My Computer
I, of course, didn’t follow any of these advices (that I didn’t have!) when I picked my domain name two years ago.
Told ya.
Marketing and me don’t mix
Jenny up the Hill
Heh heh, yep that’s just the sort of thing to try and avoid if possible!
Dennis Edell
Capitalisation of the first letter of the word is fine as long as you control how it’s formatted! Your domain name has pretty good shape definition anyway.
Cody
It’s the same with any text, our eyes initially pick up on the shapes and then analyse further. Your domain has good definition between words and contains keywords… bravo!
Feefifoto
You’ve done very well with the shape for someone who didn’t give it thought!
Yes, people…please learn from my mistakes! Not only was Mom of Ali turned into Momo Fali, but no one knows how to pronounce it either.
I enjoyed your post on domain names. It’s informative.
I also appreciate your link to download Google site map maker.
Linda P. Morton’s last blog post..Examples Of Cause Related Marketing For Publishers
What do you think about my domain name?
internet 4 money’s last blog post..Regularly update post versus Overflow post
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[…] by Beautiful Blogger, If you’re Going to San Frans by Table 4 Five, Rss Showdown by CoolAdzine, Shape Up by Reward Rebel, No Replacement by Isamans world, Windows Live by RMO, Healhty Mommies by Mommies […]