Marketing Bare Butt River Frolics
When you’re building traffic to your website, think of it like you’re fishing for the plentiful, but fickle, blog-reader and, if you’re going to capture the curiosity and interest of a serious shoal of these elusive creatures, you need a super damn-fine headline as a lure!
I have recently been reminded of how important it is to successful Internet marketing that you learn to craft attention-grabbing titles for your work. Whether it is an article, a photograph, video, sales page - every successful Internet marketer will say the same thing, that the headline is the most important and valuable item of copy.
Words conjure up an image in the mind, and you should carefully consider the words you want to deploy to sketch your meaning in the reader’s mind.
My new website, Crete Delights, has a number of videos, which I’m trying out hosting on YouTube. One of the videos I’ve uploaded to the site, features my partner navigating a shallow river in Crete, whilst sunbathing naked on a lilo!
An immediate ‘cheeky’ title sprang to my mind, “Crete Bare Butt River Frolics”, and I also immediately figured that a title like that would attract interest.
The other four videos have less saucy-sounding titles, and you can see the difference in viewing figures below in the screenshot of my YouTube channel.
Sure enough, the number of viewings for each video varies between 15 52 and 43 70, except for “Crete Bare Butt River Frolics” which has been viewed 117 170 230 387 times! (’Crete Rethymnon Beach’ is next most popular with 62 154 views but that one isn’t posted to the website.)
Next time you’re struggling to devise a catchy headline for an article, don’t quit on it, just remember this post, and how a few well-chosen words can more than triple the traffic generated. It’s opened my eyes!
Good luck with your own successful Internet marketing adventure.
Reward Rebel
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Filed under Blogging, Internet Marketing, Traffic |
You are right the title needs to be attention grabbing. However, I think pictures play an even more important role. Before people look at the title, the pictures grab their attention. It is only later that one starts reading.
lvs’s last blog post..IT Education In Need of a Reboot
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RewardRebel Reply:
September 2nd, 2008 at 2:05 pm
Totally agree with you about pictures in a post - I’m often torn between having the graphic element at the beginning of the post, so it’s viewed within the first fold of the page, and at the point in the article where it fits with the content! I never was very good at decision-making!
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And I thought that the title with most views had to be “Crete Dragonfly mating Ritual”
I should have something shortcircuited somewhere on my brain… No wonder why I get no readers 
Anthony at Work-at-home-Wealth.com’s last blog post..Independence Day and Reflections on Financial Freedom
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Titles are like my Kryptonite. Thanks for this!
Yolander’s last blog post..Demand Studios- another site that pays writers!
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It’s funny how such phrases show what’s being looked for.
By far, my post titled “pinoy scandal” is the most hit on post in the entire 580 posts on my blog. I need to come up with something equally heavily searched on
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Margaret’s last blog post..Common Courtesy
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RewardRebel Reply:
September 4th, 2008 at 7:11 pm
Ya know, no matter how many times I’ve read about the power of a good title, it’s taken this first hand experience for it to really hit home!
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Suddenly gone for nearly 2 months, only to come back to such things in the inbox really seems to make it all ok…life is beautiful sometimes ain’t it?
Dennis Edell’s last blog post..A Personal Message To All My Readers - Sincere Apologies For Unavoidable Disappearance
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RewardRebel Reply:
September 7th, 2008 at 6:21 am
That’s me, sweetie, a real breath of fresh air!
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