Link Building With Comments On Do Follow Blogs

When you leave a comment on a Do Follow blog, with the intention of building back links to your own site, the following checklist will help ensure you gain the maximum benefit from your investment of time, effort and intellect.

Ensure that your target blog:

• is Do Follow, that is, it removes the ‘nofollow’ links attribute
• has a Google Page Rank – the higher, the better
• is in the same niche market as the website you’re back linking to.

A less well known approach when you comment on a blog that includes the above attributes is to:

• comment on a specific web page that has, in its own right, acquired a Google Page Rank, because rumour has it that Google values such individual page rank more highly than the PR of the site as a whole or the site’s home page.

Don’t feel guilty about approaching comments so cold-bloodedly.  Remember to bear in mind that this method of link building benefits both sides of the equation, one gains a comment and the other gains a back link.

Quid pro quo.

Layne | Reward Rebel

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Filed under Comments, Link Building, SEO | Comments (90)

Wordpress Custom Permalinks Structure

Wordpress custom permalinks structure settings default to using the blog post ID number, not the post title.  This means there’s an absence of Search Engine Optimization (SEO) of the primary keywords you’ll have ingeniously woven into your post title!

Search Engines attach greater importance to keywords in blog post titles when your site’s permalinks structure positions the post title as close as possible to your domain’s root directory.  The closer something is to the root directory, the more important it’s considered by the search engine algorithm.

For example, Search Engines will rank the second example below more favourably than the first, simply because the custom permalinks structure positions the post title - and therefore the primary keyword(s) - immediately after the root directory, which is usually the domain name, e.g. yourdomain.com.

1.    yourdomain.com/2008/10/28/how-to-make-money-online
2.    yourdomain.com/how-to-make-money-online

However, the default permalinks structure on Wordpress looks like this:

You’ll notice that this site’s root directory is rewardrebel.com/blog but the same rule applies.

If you’re not too confident with this area of blogging, there is one simple and straightforward amendment you can implement that will greatly improve the effectiveness of the keywords in your post titles when they are indexed by the search engines.

Open your blog’s Wordpress Admin Panel and go to ‘Settings’, ‘Permalinks’; click ‘Custom Structure’ and in the box, type: /%postname%/ so that it looks like this:

I’ve noticed a number of Wordpress blogs that have retained the default permalinks structure, and I’ve wondered whether this is so because the blog author is unaware of this simple SEO edit, and how beneficial it could be.

So, I decided to show you this, because it’s so simple, and I’m good at doing ‘simple’…..

Layne | Reward Rebel

NOTE:
I apologise for having overlooked a very important point mentioned in the Comments here by Dennis Edell of Direct Sales Web Marketing.

If you customise the permalinks settings on an established blog that has pre-existing links to specific posts, those links will cease to function.  Google and other search engine links will also cease to function until they index the site again.

You have now been warned!

Filed under Blogging, SEO, Wordpress | Comments (15)

Get A Google PR3 In 2 Months!

I’ve recently had an in-yer-face lesson about really tightly targeted keywords, and just how much easier Search Engine Optimisation is when you’re working in a niche market - ideally, a narrowly defined niche market.

My middle ‘child’, Crete Delights, has posts dating from 21 July, but I didn’t start to promote the site until 28 July, and added it to my Entrecard account on 26 August.

Crete Delights immediately began to attract search engine traffic, although the site has only 14 posts, 6 pages, 5 videos, 12 photos, 14 comments (half of which are my replies), 7 inbound links, and a Technorati Rank of 6.  Although the site contained only this content ’starter pack’, it attained a Google Page Rank of 3!

To recap, these are the stats:

1st post:  21 July
Promotion commenced:  28 July
Entrecard start date:  26 August
Technorati Authority:  6
Alexa rank: 186,696
Number of posts:  14
Number of pages:  6
Number of comments: 14
Number of inbound links: 7
Number of videos:  4
Number of photos:  15
Google Page Rank:  3
Time taken: 2 months

Something that I find hilarious is that it’s taken Crete Delights less time to attain a Google Page Rank 3 than it takes Alexa to display a screenshot of the site!

Layne | Reward Rebel

Filed under Blogging, Domains, Google Page Rank, SEO, Websites | Comments (21)