Shape Up Your Domain Name!
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Internet marketing is an extremely broad topic, including too many specialties for anyone to really be an expert in everything. I make no claims to be an expert in anything, however, I’d like to share a few key points with you about domain name composition and structure.
1. The letters and words of your domain name should form a shape, because the eye recognises the shape first, and then identifies the word and meaning.
Letters that sit on, above and through the line create the shape of the words.
The above example is just a block of letters, it doesn’t have a defined shape for the eye to recognise.
However, here’s an excellent example, rewardrebel.com uses letters that sit both on and above the line, forming a spikey shape that’s easy for the eye to recognise and retain.
2. Avoid running the same letters together, as in the first example above - ourownnames – the two n’s running together, makes it difficult for the eye to differentiate the words.
3. Don’t assume that a group of words that makes sense to you, will make the same sense to someone else. When I worked in the hospice/cancer sector, one day a new online publication titled canceri (Cancer I) was launched, and my colleague Ceri asked, “why have they called it Can Ceri?“! Everyone’s perspective has a subjective individuality!
4. Include keywords in your domain name, as this helps improve your website’s ranking by the search engines.
Search engines determine a website’s page rank, in part, by where the keywords appear in the site’s structure. This is why it’s essential that your website has a site map, and you can download Google [XML] Sitemap Generator Plugin here
Enjoy your internet marketing adventure.
Reward Rebel
Popularity: 17% [?]
| 2.5 |
Filed under Domain names, SEO, Wordpress plugin, How To, Internet Marketing | Comments (10)
Google Page Rank 2 Attained
I am in celebratory mood. Why? Reward Rebel is basking in the glory of having attained a Google Page Rank of 2, and from little acorns….
The timing is amusing, as it has popped up like an exclamation mark at the end of my previous post!
Although I haven’t been considering quitting, I had been thinking about a subtle, discreet amendment to the site’s direction, as well as building on new keywords.
But no such thoughts are hovering now. A Page Rank is just what the site needed, to reassure myself and my readers that I’m a competent driver, and am steering in the right direction!
Whoop-diddly-doo!
Reward Rebel
Popularity: 31% [?]
| 2.5 |
Filed under SEO, Page Rank, Making money online, Blogging, Internet Marketing | Comments (28)
