Online Business Marketing Offline

I’ve been researching possibilities for offline marketing of online business activities. When building and developing your online business, it’s too easy to get tunnel vision and, consequently, overlook key opportunities to promote your own products or services, and ones you’re marketing as an affiliate.

Some examples of the types of offline marketing to consider are:

• Web Ads
A small box ad in the national newspapers — OK, it costs a bit but, executed professionally, you can enjoy a substantial return on investment (ROI).

• Free A-List Advertising
Have you tried pursuing the ‘holy grail’ of free advertising? Write an article about your product or service, and submit it to a selection of hard print publications, for instance, Sunday newspaper supplements, niche-specific magazines, and the like.

Don’t be blatant — you need to write objectively, as though you’re reviewing the product or service. Of course, it’s the luck of the draw whether your article is printed, but if you’re one of the fortunate ones, the ROI on this method is nothing short of spectacular!

• Offline Affiliates
If you are marketing a unique product or service, say, something in the health and fitness market, you could negotiate with health shops and gyms, whereby they distribute flyers or literature (individually encoded for tracking affiliate sales) advertising your product or service and earn commission from each sale.

This is just a sample of offline marketing techniques that could leverage sales of your products and services. I’ll be presenting further ideas, and more in-depth details about using these strategies, so stay tuned!

Meanwhile, continue to work hard and smart, and enjoy your Internet Marketing adventure.

Reward Rebel

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Filed under Advertising, Internet Marketing, Offline marketing | Comments (19)